I love seeing an idea becoming a real business. Something is exciting about bringing to life something that didn’t exist before. I specialize in taking great ideas and pragmatically executing them. For 15 years, I’ve helped our partners market themselves while being profitable and scalable. My philosophy is that a company needs to invest in branding and capture market share for long-term growth. In the short term, it is about lead generation, conversion to the client and maximizing the lifetime value of a customer.
I worked on various brands, from big names like Mondelēz to small startups like The Kosher Express. I can tell you that while budgets are different (and amount of people that come to the meeting), all marketers have the same goal – to be effective. While advertising awards are excellent, in the words of David Ogilvy, “We Sell or Else…”
If you have a marketing challenge for me or want to geek out about the latest marketing stats, feel free to add me on LinkedIn.
Along the way, I got relevant education to stay on the top ever-changing marketing world.
