Local Marketing​

Google Business Profile Optimization

Are you looking to gain higher visibility in search engine rankings? We can help! Our specialized GBP Optimization services have enabled many local businesses like yours to make a mark and achieve remarkable success. Learn more about how we can assist you today!

Businesses We've Helped Optimize Benefits of Having an Optimized Google Business Profile

Increased Visibility

An optimized Google Business Profile dramatically increases your business's visibility on Google Search and Google Maps, two platforms with billions of users.

Improved Local SEO

Google uses the information in your profile to display your business for local search results, making it easier for people in your area to find you.

Gain Trust from Customers

Seeing a business with a fully fleshed-out profile with reviews, detailed information, and pictures makes customers feel more confident about choosing your company.

Insights into Customer Behavior

Google business profile offers valuable insights into customer behavior, including views, search terms, audience demographics, traffic statistics, and engagement statistics. They empower businesses to improve and refine their marketing strategies effectively and better understand their customers.

Free Exposure

Google Profile posts are a great way to get free digital exposure. They can provide helpful content, offers, and events to local customers. Plus, linking to your website helps Google understand your business better, leading to improved SEO.

Engage with Customers

Google Business Profile allows businesses to engage and build customer relationships, leading to increased customer loyalty. Customers can ask questions, leave reviews, and message businesses through their profiles.

Higher Traffic and Sales

Ultimately, these benefits can lead to higher traffic to your website and your physical location, increasing sales.

7 Key Stats Showing Having an Optimized GPB's Importance

2024 Update

Some statistics may strongly encourage you to set up a Google Business Profile. Below are the essential ones you need to be aware of.

Google Reviews Usage

87% of people use Google Reviews while researching local businesses.

Google Maps Usage

Approximately 86% of people use Google Maps to locate nearby businesses, which remains consistent as a critical channel for customer discovery. Having a well-optimized GBP ensures better visibility on Maps.

Increase in "Near Me" Searches

Local searches using phrases like "near me" or "where to buy" have continued to rise sharply, by as much as 200% in the past five years. This growth emphasizes the importance of optimizing your GBP for local search visibility.

Local Search Conversions

Around 28% of local Google searches result in customer interaction with a business within 24 hours. This trend highlights how critical GBP is for driving in-person visits.

Importance of Visual Content

Adding photos and videos to a GBP can boost customer engagement by increasing click-through rates by 35%. High-quality visual content continues to be a vital factor in attracting attention.

Booking Features

Features like "Reserve with Google," which allow customers to book services or reserve tables directly through a business's profile, have been widely adopted. Over 2 million businesses have utilized such features, improving customer convenience and engagement.

Visibility & Views

The average local business receives around 1,250 monthly views through its Google Business Profile, mainly from Google Search rather than Maps.

Our Google Business Profile Optimization Process

Analyze

Our initial step involves thoroughly assessing your Google Business Profile to identify immediate and sustained optimization possibilities.

Optimize

We will work to implement the necessary changes and updates to fully optimize your Google My Business Profile, which will lead to starting driving results.

Engage

The final phase in the optimization process involves ongoing positive engagement on your Google Business Profile via posts, reviews, visuals, and additional elements.

Ready to Optimize Your Google Business Profile

If you want to increase your leads, our GBP service is the perfect solution. Get started now, and reap the rewards soon.

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FAQ

Frequently Asked Questions on Google Business Profile

What is Google Business Profile?

What is Google Business ProfileGoogle Business Profile (formerly known as Google My Business) is a resource for businesses to manage and improve their digital presence on Google, covering Search and Maps. It’s a crucial aspect of local SEO, helping companies connect with local customers.

Is Google Business Profile free?

Google Business Profile is entirely free and requires no subscription or additional charges. All it takes is a bit of your time and resources to set it up, maintain it, and generate content.

Is Google Business Profile different from Google My Business?

Google Business Profile and Google My Business are the same tools. However, Google My Business was rebranded to Google Business Profile in late 2021. The change was more than just a name switch—it also included updates designed to make the tool more accessible and user-friendly, particularly for businesses managing their profiles directly within Google Search and Google Maps.

How do I get to my Google Business Profile?

To access your Google Business Profile (formerly known as Google My Business), you will need to follow these steps:

Google Account: Ensure you’re signed into the Google Account associated with your business. If you don’t have a Google Account, you’ll need to create one.

Access Google Business Profile: Visit the Google Business Profile Manager website by typing “Google Business Profile” into a search engine or directly navigating to business.google.com.

Select Your Business: Once on the Google Business Profile Manager page, you should see a list of all businesses associated with your account. Click on the company you wish to manage.

If you don’t see your business, click the “Add your business” button and follow the steps to create a new Google Business Profile.

What Is New with Google Business Profile in 2024? 

In 2024, Google Business Profiles introduced several essential updates that enhance business management and customer engagement:

  1. Dashboard Access and Direct Search Integration: Businesses can now manage their profiles directly from Google Search and Maps, making it easier to view reviews, post updates, and respond to feedback without navigating to separate URLs​.
  2. Removal of Chat Functionality: Google phased out its chat feature as of July 2024. Businesses are encouraged to direct customers to other communication channels, such as phone calls or third-party chat systems​.
  3. Desktop Messaging: Messaging is now available on the desktop, not just the mobile app. This makes it easier for businesses to manage customer queries directly from their computer​.
  4. Social Media Integration: Businesses can now add links to their social media profiles directly within their Google Business Profiles, providing potential customers more access to these platforms​.
  5. Enhanced Review and Analytics Management: Businesses can now more easily view insights, respond to reviews, and create Google Ads directly from their profile page. This helps improve customer engagement and marketing efficiency​.

Why should I have a Google Business Profile?

A Google Business Profile enhances your online presence, making it easier for potential customers to find you on Google Search and Google Maps. It provides an opportunity to connect with customers directly, share updates, manage reviews, and gain valuable insights about how people interact with your business online.

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